It all started when…
Perseverance Survival was founded in San Diego, CA, in 2015 by an active duty Marine.
Inspired by survival, the military lifestyle, and shared experiences within those environments, Perseverance Survival started as a niche survival tools company and slowly transformed into a renowned clothing brand.
The customer-named “Woobie” hoodie soon became our signature item as the first-ever poncho liner of its kind. This hoodie is based on the nostalgic military-issue liner and is a must-have for anyone with an active outdoor or military lifestyle.
At Perseverance Survival, we are proud to offer American-made products. With the help of our tried-and-true survival products, we encourage everyone to take safety into their own hands and be prepared for any survival situation.